When Many is Better Than Good

Exceptional ideas don’t come to mind? Work doesn’t reach the quality you are looking for? Designs aren’t as good as they used to be? There is no need to worry—we all have the same problem.

Regardless of their success, everyone had to come with dozens of bad prototypes or bad designs or bad ideas before finding one worth pushing forward. Everyone. The act of generating and discarding numerous possibilities is key to knock down bad ideas and, maybe, spot not-so-bad ideas among them.

Author Seth Godin has been publishing one blog post every day for the last ten years. With millions of followers, he doesn’t have a bullet-proof method. He sits and writes. He takes notes throughout the day, as things come to mind. He generates ideas. Daily, he produces content for around five new blog posts, selecting which of them is worth sharing with his audience.

In his own words, “the goal isn’t to get good ideas, the goal is to get bad ideas. Because once you got enough bad ideas, then some good ones have to show up.”