Craig Long on how life is in the moments you didn't expect, quieting your inner intensity, helping others achieve complex goals when they don't know where to start, remote working, and disconnecting from technology.
Craig grew up in the mountains of Wyoming wanting to be an architect, and studied architectural engineering with an emphasis in mathematics at University of Kansas. He currently works at Autodesk, Boston, developing software for other designers that — like he did for several years at Zahner — heavily rely on computers to build intricate designs.
After knowing Craig for a few years, I couldn't agree more with Kevin Rooney's description: "Craig is the mentalist. He can tear apart a problem to its root core to reveal the best opportunities. He can move easily between general ideas to technical execution in order to make [things] happen. He is also an incredibly kind person."
Connect with Craig at (@craigalanlong).
- "Life isn't always a deterministic process you know ahead of time."
- "[Listening to podcasts on my commute] became this empowering and centering force."
- "Part of growing up and growing older is learning that life is in the moments and things that you didn't expect."
- "If I looked at the logistics and analytics of how often I pick up my phone there would probably be very disconcerting information. So that's what I'm trying to be. More attentive [and] intentional about turning off those those stimuli and being more present."
- "Find what you love and do it to the best of your abilities."
- Experience Music Project by Frank Gehry
- Guggenheim Museum Bilbao by Frank Gehry
- Stata Center by Frank Gehry
- De Young Museum by Herzog & de Meuron and Fong + Chan
- .NET Rocks podcast by Carl Franklin and Richard Campbell
- This American Life by WBEZ
- Radiolab by WNYC Studios
- Google Earth
- Snowcrash by Neal Stevenson
- Alto's Adventure
- Intro. [0:00]
- Craig Long. [0:53]
- I spent 15 years working for a facade manufacturer that did crazy complex buildings. [2:15]
- When I grew up, I had a very singular vision for my life. Even as far as I can remember, when I was like eight or seven, I decided I wanted to be an architect and basically never varied from that. [2:43]
- The Plan. [5:24]
- Life isn't always a deterministic process you know ahead of time. [7:50]
- Challenges at Zahner. [8:44]
- Starting a project. [12:03]
- Manual versus automated. [16:09]
- The process was always: How do you take this part and figure out how to do it faster via automation? [17:25]
- The fun moments. [17:38]
- Zahner. [20:48]
- The last man. [28:16]
- You could design one thing and make it 1,000 times or design 10,000 things and make it 10,000 times. [32:28]
- ShopFloor. [33:23]
- Things you miss. [36:20]
- Commute - Switching from radio to podcasts. [42:57]
- Remote working. [50:02]
- Helping others. [54:55]
- How do you help someone who doesn't know where to start with the idea they have? How do you fill in the blacks? [55:29]
- Yourself. [57:04]
- Part of growing up and growing older is learning that life is in the moments and things that you didn't expect. [57:25]
- Creativity. [58:08]
- Your best ideas. [59:39]
- Disconnection. [1:01:17]
- If I looked at the logistics and analytics of how often I pick up my phone there would probably be very disconcerting information. So that's what I'm trying to be. More attentive [and] intentional about turning off those those stimuli and being more present. [1:01:58]
- Email. [1:02:42]
- Flow. [1:04:09]
- Habits - Simplifying your routine and reducing the clutter of choice. [1:06:14]
- Finding what you like. [1:08:37]
- Digital workflows. [1:09:59]
- Work-in-progress. [1:12:50]
- Clutter. [1:14:48]
- A comfortable user interface. [1:20:51]
- Simple & intuitive. [1:21:48]
- I would define simple as clear and unambiguous. [1:21:49]
- Intuitive is something you don't have to think about. [1:22:30]
- Success. [1:22:46]
- One sentence to the world. [1:26:12]
- Find what you love and do it to the best of your abilities. [1:26:14]
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