Episode 59
Jordan Gray
Creative Friction, Storytelling in Design, Passion Projects & the Beginner Feeling.
Jordan Gray on creative friction, the fine line between passion projects and work, storytelling in design, and overcoming the beginner feeling.
January 21, 2022
1 hr 51 min
0:00 / 1:51:11

0:00 / 1:51:11

Episode Notes

Jordan Gray on creative friction, the fine line between passion projects and work, storytelling in design, and overcoming the beginner feeling.

Jordan Gray works as a Visualization Specialist at Hanbury.

Architecture and design always have a narrative—an evocative, deeper meaning. From napkin sketches, to drawing sets, to post-construction marketing, each medium for client communication is key to architectural storytelling. I've always had a passion for the visualization toolset, recognizing how renderings, photography, and filmmaking go hand-in-hand with the design process. It's my proverb to practice openness to new methods when there's a better way. Always explore; always collaborate.



People mentioned


  • 00:00 · Intro
  • 00:16 · Start
  • 01:25 · How did you get into photography as an architecture student?
  • 02:54 · How do you cope with not having time to pursue new things?
  • 06:42 · Have you been doing much deliberate practice lately?
  • 11:42 · How knowledge translates across tools and disciplines
  • 18:21 · What's your personal way of maintaining growth and creativity?
  • 32:13 · Does that friction become positive?
  • 35:19 · Can everyone make their passion part of their work?
  • 38:43 · Asking yourself "Does it feel gratifying? Is it fulfilling? Is it satisfying?"
  • 44:27 · Have you been hearing about "storytelling" in your field?
  • 48:17 · How can we focus on the human experience instead of other designers?
  • 51:58 · How do you make sure a rebrand isn't just skin deep?
  • 58:34 · What makes people feel something?
  • 01:00:59 · What's most important to focus on if you want to change how you are percieved?
  • 01:03:23 · How do you get to the point where people seek you out?
  • 01:05:45 · The concept of the podium
  • 01:09:14 · The chaos of taking pictures
  • 01:13:20 · How much is just overthinking or overdoing?
  • 01:14:34 · Will anyone notice the time you spend on the details?
  • 01:17:23 · How do you go about capturing creative moments?
  • 01:21:03 · Do you have any daily routines that make you happier or more productive?
  • 01:22:45 · What would be some book recomendations?
  • 01:24:59 · What would be your message to the world?
  • 01:27:05 · Enjoying the process of grinding the beans
  • 01:34:39 · Using your brain to design things vs just grinding mouse clicks and workflow steps
  • 01:37:08 · How would you define simplicity?
  • 01:42:15 · What have you learned about simplicity from making this podcast?
  • 01:46:28 · Where can we find you?
  • 01:50:53 · Outro

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